Vauxhall Wins Big at Campaign Media Awards 2025 for EV Charging Initiatives
Vauxhall Triumphs at Campaign Media Awards 2025 with Dual Wins for Electric Campaigns
Vauxhall has taken home two major accolades at the Campaign Media Awards 2025, winning Best Automotive Campaign for its Electric Streets initiative and Best Commerce Strategy for its ground breaking Charging Britain campaign in partnership with Tesco.
The Charging Britain campaign stood out by outshining household names like Cadbury, Boots, and Tony’s Chocolate in the highly competitive Best Commerce Media Strategy category—an impressive feat for a campaign within the automotive space.
The Campaign Media Awards celebrate the most impactful, creative, and bold media strategies in the UK. The dual wins reflect Vauxhall’s growing leadership not just in electric vehicles, but in innovative, customer-centric marketing and sustainability initiatives.
Driving Change with Electric Streets
Vauxhall’s Electric Streets of Britain campaign is a national effort aimed at helping local councils accelerate the installation of on-street residential EV charging infrastructure. Recognising the major barriers to EV adoption—including limited access to convenient and affordable charging—Vauxhall partnered with charge point operators char.gy, Connected Kerb, and SureCharge to expand the UK's charging network.
So far, the campaign has inspired drivers to register more than 12,000 UK streets in need of charging points via electricstreets.co.uk, directly supporting the country’s transition to electric mobility.
Powering EV Sales Through Commerce Innovation
The award-winning Charging Britain campaign, launched in collaboration with Tesco, connects with customers throughout the EV buying journey by integrating Tesco’s national network of stores and media touchpoints. The campaign offers new retail Vauxhall EV customers a £500 charging credit at Tesco locations across the UK.
In addition, Vauxhall customers receive 50,000 Tesco Clubcard points, which can be exchanged for £500 in vouchers or up to £1,000 in value through Tesco’s Clubcard Reward Partners—an incentive that’s resonated deeply with UK consumers.
A Brand on a Mission
“Electric Streets was created to support anyone wanting to drive an EV,” said Phil Douglass, Marketing Director at Vauxhall. “With more than 12,000 streets registered for on-street charging, we are helping councils fulfil demand where it’s needed most. We’re also incredibly proud that Charging Britain was recognised beyond the automotive industry, demonstrating how powerful partnerships and a focus on affordability can transform how people buy and use electric vehicles.”
Electrifying Success in 2024 and Beyond
In 2024, Vauxhall sold over 15,000 electric vehicles, securing a 4.15% share of the UK EV market and becoming the leading electric car brand across retail and Motability channels. As of the end of 2024, Vauxhall now offers an electric version of every car and van in its range, including the popular Corsa Electric, Frontera Electric, and Grandland Electric—providing consumers with accessible, future-ready choices well ahead of the UK’s 2035 ban on new petrol and diesel vehicles.